Experience Nottinghamshire SurveyClose

Give us feedback on our website and be entered into a free prize draw to win a Nottinghamshire themed hamper full of foodie delights. Our short survey should take no more than a couple of minutes. Complete Survey.

Only one email address per entry for the Nottinghamshire themed hamper prize draw, the winner will be selected at random. Terms and conditions apply and can be obtained via email from enquiries@experiencenottingham.com.

National marketing campaign for Nottinghamshire boosts local visitor economy

MEDIA RELEASE: 12 August 2014

A marketing campaign by Experience Nottinghamshire has achieved more than £10m in value for tourism in the county, according to campaign analysis released today by national tourism body VisitEngland.

The Experience Nottinghamshire campaign was part of a VisitEngland led project funded by the Government’s Regional Growth Fund (RGF) and titled ‘Growing Tourism Locally’. The project aims to inspire UK residents to holiday at home, and to create more jobs in the sector nationally.

Nottingham and Nottinghamshire is one of 14 destinations in England to have received funding via the VisitEngland project, and the results for Year 2 of the project look at activity which took place in Spring/Summer 2013. The Nottinghamshire marketing promotion focused on the tourism themes of beer, cycling, dance and Robin Hood.

Year 2 of the national marketing campaign for Experience Nottinghamshire was funded by RGF money supplemented by the organisation’s own marketing budget, and achieved £10,361,290 in incremental visitor spend, which equates to 191.9 full time jobs in the county.  This is more than double the result in Year 1.

Chief Executive of Experience Nottinghamshire Jennifer Spencer said: “I’m very proud of the team for achieving this fantastic result. Our three-year target for the project from VisitEngland was to create the equivalent of 136 additional jobs for the local visitor economy, and we have more than surpassed this already in Year 2 alone. The result goes to show that our partnership work to promote Nottinghamshire as a destination is really paying off.”

Partners working with Experience Nottinghamshire on the campaign included Raleigh, CAMRA, Youth Dance England, Dance4 and a number of other local tourism businesses.

Tourism Minister Helen Grant said: “The tourism industry is making a huge contribution to economic growth and job creation. These fantastic results show the government’s investment in the industry is helping to generate additional tourism spend and creating thousands of new jobs across the country.”

Plans for Year 3 of the marketing campaign are currently being developed. Year 1 of the campaign included highly visible advertisements for Nottinghamshire in locations such as London Underground stations and train platforms around the country. www.experiencenottinghamshire.com

Posted on 12 August 2014

Comments (0)

Post a comment

Our monthly pick

Nottingham We Dig The Castle

We Dig The Castle: Unearthing Nottingham’s Archaeological Secrets Part Two

This blog is the second instalment of a two part blog. To read part one click here. Back in July I visited Nottingham Castle to find out more about the annual archaeological excavation ‘We Dig The Castle’. A partnership project between Trent & Peak Archaeology, Nottingham City Council and Historic England, this excellent scheme invites volunteers…

Your favourite places

Featured authors

  • Sarah Louise

    A very lucky marketeer in her dream job. Passionate about all things Nottinghamshire and firmly believes if you work really hard and are kind, amazing things will happen!

  • Kinga

    Addicted to music and learning languages. Loves reading, gardening, travelling and everything new media related.

  • Alistair

    Originally from Preston – but now calling Nottingham home – Alistair’s a St Helens rugby league fan who loves travel and music.

  • Natalie

    Proud to represent the county I grew up in. Travel loving devoted mum of two who carries a torch for the city’s unsung hero, Captain Albert Ball VC.

  • Sophie

    Writer and amateur local historian with an affection for English eccentrics. Returned to Nottingham in 2013, only to fall in love with the creative and cultural goings of the city.

Have a go...

unesco city of literature nottingham

Speak In Nottingham To Me – A Beginner’s Guide To Nottingham’s Dialect

Language is certainly one of our best creations. Without it, it would be difficult for us to coexist, establish communities and share feelings. Language makes it all easier and helps us work together and understand one another. Throughout history people always felt the need to find one universal language for all. Several attempts were made to popularise different languages…