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Parent and child skating at the National Ice Centre



The National Ice Centre (NIC) has undergone a review and re-brand and on 4th December, will unveil several new initiatives to help attract new skaters including; a Warm Up Zone to give first time customers skating tips and advice, a dedicated area in the centre of the ice for pre-schoolers, schedule changes to give customers the chance to skate for longer with extended skating sessions, and a simplified pricing structure where skate hire is included in all ticket prices and children under the age of five skate for free.


The changes follow the results of a market research project carried out earlier this year to understand the potential barriers to ice skating.


Stephen Chaston, Operations Manager at the NIC said: “The market research helped us to establish that we needed to create more of a positive ‘first time’ ice skating experience and enhance the general venue experience overall. Over the past few months we’ve worked hard on a number of ideas to make this happen. We’ve introduced new, comfortable ice skates, reviewed the skating schedule maximizing skating sessions at the times when people prefer to attend, made ice equipment more affordable, introduced a children’s menu in Sub Zero, and we’ve retrained our ice rink staff to ensure customers receive a quality service.”


As well as operational changes, the NIC brand has undergone a review and will unveil its new logo and venue branding on 4th December. A new website will come into effect early next year.


Sharon Lordan, Marketing and Sales Director at the NIC said: “We appointed local design agency RizkMcCay to help us in making ice skating a more desirable activity for the public to participate in. They reviewed everything from our font and colour palette, to photography style and tone of voice and we’re delighted with the finished work. It clearly depicts ice skating as a fun activity for the entire family, something our previous marketing material was struggling to achieve.”


There’s plenty of room to skate with friends, family and colleagues, whatever the weather at the NIC. With skates starting from baby size 5, toddlers can take to the ice from as young as 18 months old, free of charge.


For further information, or to book your skating session and experience the new NIC, head to www.national-ice-centre.com, call 0843 373 3000 or visit in person at National Ice Centre, Bolero Square, The Lace Market, Nottingham.


Customers wishing to feedback on the changes can do so by emailing feedback@national-ice-centre.com.

Posted on 28 November 2017

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