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It’s back: 48 Hours of Fashion 2015

Photo by David Baird (www.david-baird.co.uk)

People will be able to enjoy a fantastic mix of choreographed performances and master classes showcasing the Spring/Summer collections of Nottingham retailers at the It’s in Nottingham 48 Hours of Fashion event which returns to the Old Market Square on Friday 13 and Saturday 14 March.

The shows are free to attend and take place on the hour every hour from 12pm to 6pm on the Friday and from 11am to 5pm on the Saturday. The event’s organisers, the Nottingham Business Improvement District (BID), aim to make it bigger than ever before, with the event expected to attract thousands of visitors.

New for this year is a revolving catwalk which will give the audience a 360° view of the action.

Alongside the choreographed shows, members of the public will be treated to master classes including makeovers, stylist top tips and trend advice.

Some of the retailers so far confirmed as taking part this year are Warehouse, Dr Martens, Wild Clothing, House of Fraser, Cath Kidston, Ted Baker, Topshop, French Connection and TKMaxx.

Beyond the marquee, there will be fashion-focused events to enjoy at many of Nottingham’s retail outlets. It is also anticipated that a number of the city’s bars, cafes and restaurants will have their own special offers and activities during the event.

What’s more, there is an opportunity to win a money-can’t-buy prize of a full pamper and makeover day from top beauty and styling experts in Nottingham city centre, culminating in walking down the catwalk in the outfit won as part of the prize, during the event’s closing show.

To nominate a friend or relative for the prize, just explain in 140 characters or less why they deserve their star turn and either post this on the It’s In Nottingham Facebook page with the name of the nominee, on Twitter, using the hashtag #starinfashion48 or via email by sending the nomination to fashion48@nottinghambid.com . The lucky winner will be announced on Friday 6 March.

Also to celebrate 48 Hours of Fashion, The Exchange shopping arcade is running a competition giving people the chance to win a prize worth £1,100: a £500 Exchange Shopping voucher, a bag from Radley, £200 to spend at Dr Martens and another £200 at Jaeger. To be in with a chance of winning, simply answer the question: What year was the Exchange opened?  To enter visit www.itsinnottingham.com/exchangecompetition

Supporting 48 Hours of Fashion this year is radio station, Gem 106, whose popular morning presenters, Sam and Amy, will present a number of the fashion shows.

40,000 copies of a 48-page colour magazine dedicated to this year’s event are being produced and delivered to homes with copies also being available for people to pick up at various locations around Nottingham city centre.

“Fashion is deeply embedded in Nottingham’s history and is part of the very ‘fabric’ of the city.” explains Nicola Tidy, a director of the Nottingham Business Improvement District (BID). “We’re home to top high street brands, high end designer labels, quirky independents and quality vintage stores, and 48 Hours of Fashion is the perfect way to show all that our city has to offer.”

Keep up to date with 48 Hours of Fashion 2015 by visiting the It’s In Nottingham website: www.itsinnottingham.com, Facebook page:/itsinnottingham or Twitter feed: @itsinnottingham #FASHION48 and Instagram: 48hoursoffashion

Posted on 24 February 2015

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