Creswell Crags Shortlisted For A National Museums & Heritage Award!
Creswell Heritage Trust are absolutely delighted to announce that they have been shortlisted for a prestigious national award.
Their Christmas 2016 marketing campaign, which involved a cheeky looking “cave elf” has been shortlisted in the category “Marketing Campaign of the Year” at the annual national Museums + Heritage Awards.
The awards are very well respected, and the calibre of entrants is outstanding. The awards had an unprecedented amount of entries this year, so the competition was very fierce in order to gain shortlisting in each category. Just to get this far is an amazing achievement for Creswell Crags.
Just a few of the other museums up for various awards include Natural History Museum, various National Trust properties, National Memorial Arboretum, National Museums Scotland, The National Holocaust Centre and many more top heritage organisations.
In the Marketing Campaign category, Creswell Heritage Trust are shortlisted alongside Durham Cathedral, The Courtauld Gallery, National Theatre, Mary Rose Trust and Royal College of Physicians.
Rachel Wood, Marketing Manager for Creswell Crags, was the driving force behind bringing Craggy Elf to life. She said;
“Craggy Elf was my first big marketing idea for Creswell Crags when I started the role in November 2016. I had a vision and it was quite simple – I wanted children and their parents to flock to our beautiful site, excitedly hunting for a cheeky elf all throughout December, right up to Christmas Day. I wanted it to become a Christmas tradition for people and something they could do together for fun and enjoyment every year. Craggy created a fantastic festive buzz around the place and the weekends when he was hiding were very popular. The daily posts on social media of his “antics” also reached thousands of people. I am so proud of our Cave Elf, and so thrilled that he has got this far in such a huge national competition. Whatever happens in May when we attend the awards in London, Craggy will be a part of Christmas at Creswell Crags for many years to come, and for that, I am very proud indeed”.
Creswell Heritage Trust will attend an awards ceremony to find out the results of the intensive judging on Wednesday 17th May at a truly magnificent venue; 8 Northumberland Avenue in London.