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Ye Olde Trip to Jerusalem Landlord flying the flag for Nottinghamshire in VisitEngland Tourism Superstar Awards 2017

Edited Karl Gibson - Tourism Superstar '17

Karl Gibson, the Landlord of Nottingham’s world-famous Ye Olde Trip to Jerusalem, which is said to be one of the oldest inns in England, has been shortlisted for a national VisitEngland Tourism Superstar Award.  He is one of just ten Superstar finalists in the country.

Flying the flag for tourism in Nottinghamshire, Karl goes above and beyond the call of his Landlord duties to ensure visitors receive an extra special experience.  Karl now needs the power of the public vote to help him win outright the coveted accolade of England’s Tourism Superstar 2017.

VisitEngland’s Tourism Superstar initiative is in its sixth year and recognises the unsung heroes within the industry who far exceed the call of duty to ensure visitors have the most amazing experience. Voting is now open on www.mirror.co.uk/tourismsuperstar

Brendan Moffett, Chief Executive of Marketing Nottingham & Nottinghamshire, said: “Karl is no ordinary Landlord and, as well as providing a warm and friendly Nottinghamshire welcome to all visitors to the pub, he is a fountain of knowledge, not just about the pub, but all that Nottingham has to offer too.

“We are thrilled that Karl has reached this stage in the national competition that shines a light on those working in tourism who are passionate about where they work and the destination they live in.  Karl entertains and informs visitors about the history of the world-famous pub, taking them on tours of the cellars and enlightening them with the many tales of the building’s rich history.

“Karl contributes to the wider visitor experience by helping visitors to have a memorable stay.  This helps us to raise the profile of the city and county as a visitor destination, which has a positive impact on the wider visitor economy.

“We now need the support of the public to not only vote for Karl as Tourism Superstar but to spread the word to their family and friends to do likewise too.”

Ye Olde Trip to Jerusalem dates back to 1189, whilst the cellars, which are set in the caves of the adjacent Nottingham Castle – where the beer was once brewed – date back to 1070.  Karl takes visitors on tours of the cellars, free of charge, enthralling them with tales of the medieval brewing techniques and the gory past of the condemned cell where criminals deemed too bad to hang were chained to the wall and often left to die.

VisitEngland Director Patricia Yates said: “The sheer calibre of this years’ entrants is testament to the outstanding customer service that is the foundation of England’s tourism industry. I really encourage you to join in and vote as we celebrate our Tourism Superstars who consistently go above and beyond customers’ expectations, and who contribute so much to ensure visitors have a great time.”

The winning Tourism Superstar will be announced during English Tourism Week (25 March-2 April).  

Posted on 07 February 2017

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