The wait is over . . . excitement as Urban Outfitters opens in Nottingham!


Urban Outfitters, which opened its 40th shop in the city’s Victoria Centre yesterday, has legions of fans and is known for its retro-inspired clothing and quirky accessories.

And if you go to Nottingham’s new Urban Outfitters this weekend make sure you look out for two pieces of vintage furniture which form part of the store’s distinctive décor.

Inside the new store

Inside the new store.

The shop features two unique sofas from none other than Nottingham’s Danish Homestore. The firm, which is on Derby Road, specialises in classic Danish design and it has supplied the fashion store with a 1958 sofa designed by Erik Severin Hansen for Slagelse as well as a stunning Børge Mogensen-designed ‘Shaker’ bench from 1956.

Danish Homestore has been working with Urban Outfitters for several years and has provided furniture to its stores in London, Cardiff and Glasgow, and further afield to places such as Berlin and Cologne. It all started when one of Urban Outfitters’ buyers, who is also from Nottingham, asked Danish Homestore boss Simon Harrison to supply furniture to the shop on Kensington High Street.

One of the sofas supplied by Danish Homestore

One of the sofas supplied by Danish Homestore.

Speaking after the launch this week, Simon said: “It was great to see the new Nottingham store after it had been on the horizon for over a year and the Severin Hansen sofa looked great on the stairs. I saw several customers enjoying it while reading the books Urban had on display with it. They seemed very relaxed and comfortable amongst all the shoppers.”

The Nottingham Urban Outfitters, which is in the former Dixons, Roseby’s Curtains and KFC units, features visual displays designed and created in-house from reclaimed materials and salvaged objects. It stocks up-and-coming designer brands Eleven Paris, Obey, Blood Brothers, Dr Denim along with own brand products and vintage vinyl.

Nottingham is internationally linked to fashion designer Paul Smith, and boasts many top fashion brands such as Vivienne Westwood in Flying Horse Walk, Cath Kidston on Bridlesmith Gate as well as fabulous boutiques. Outside the city, you can find lots of well-known retailers and independent shops in our pretty market towns such as Newark, Southwell and Retford. For more information visit our Shopping page.

More pictures of the store opening in Nottingham can be seen on our Fashion and Trends Pinterest board. Have you been to the new Urban Outfitters yet? Let us know what you think via our Twitter and Facebook page.

Posted on 16 November 2013
Featured author: Catherine Allen Marketing Assistant

Arts fan, runner and cyclist who has been living in Nottingham for more than a decade. Loves real ale, craft beer, good food, travelling and sausage dogs.

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  • Wonderful web-site you have got going here.

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