Summer 2011: Welcome from the Chief Executive
On 14 July, the England Destinations Forum took place. Chaired by VisitEngland, it was the first of regular biannual gatherings to help develop effective relationships amongst those who manage destinations and the national tourist board and to ensure a greater understanding of local and national strategic tourism issues. It’s an informal assembly of destination representatives to discuss strategic issues, feeding into the Board of VisitEngland, sharing best practice and identifying activities where destinations can achieve economies of scale by working together and with VisitEngland. Read more on the Destinations Forum. Click here to view the Destinations Forum presentation from the day.
Speaking after the event, James Berresford, Chief Executive of VisitEngland commented: “Tourism support structures have experienced radical change recently. It’s been good to see that Experience Nottinghamshire has absorbed this change and are providing leadership at a key time for the industry. The organisation is engaging well with the private and public sectors and the desire to listen to and work alongside its members and stakeholders is obvious. Tourism in Nottingham and Nottinghamshire deserves to flourish. I wish this dynamic organisation every success in helping that happen.”
VisitEngland is working with the London 2012 Organising Committee (LOCOG) and destinations throughout England to maximise the opportunity for tourism. On 14 July, VisitEngland hosted a 2012 – The Time to be in England! event where marketing and communications specialists from destinations including Nottinghamshire, heard presentations from key players on the opportunities surrounding the Olympics.
July’s national news also included the Government’s announcement of increased support for cities in order to harness their potential to drive growth and prosperity. The appointment of Greg Clark as Minister of Cities was revealed. The Deputy Prime Minister will chair a Ministerial Group which will seek to develop new ideas for cities and consider the impact of existing policies. It will start by focusing on the eight Core Cities (Birmingham, Bristol, Leeds, Liverpool, Manchester, Newcastle, Nottingham and Sheffield) and their surrounding areas, with a view to expanding to a broader group and identifying issues relevant to a wide range of cities.
…and finally, we’ve already announced that Nottingham and Sherwood Forest have been identified as one of VisitEngland’s 15 Attract Brands, but in July the All-England Marketing Strategy was published, forming one of eight focused Strategic Framework Action Plans.
Locally, we’re pleased with the positive messages received at July’s member networking event. Many thanks to Newark Showground for their superb venue, and to the members who offered enthusiastic input to our future marketing plans, provided feedback, and who I was able to meet on the day. Links to the information and updates provided by the team are included within this newsletter.
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