Experience Nottinghamshire SurveyClose

Give us feedback on our website and be entered into a free prize draw to win a Nottinghamshire themed hamper full of foodie delights. Our short survey should take no more than a couple of minutes. Complete Survey.

Only one email address per entry for the Nottinghamshire themed hamper prize draw, the winner will be selected at random. Terms and conditions apply and can be obtained via email from enquiries@experiencenottingham.com.

New statistics reveal welcome boost to Nottinghamshire visitor economy

L-R Actors dressed as Lady Elizabeth Foster, Giorgiana Duchess of Devonshire, Joseph Wright and Lord Byron,  depart by train from Kings Cross  St Pancras station, London to embark on The Grand Tour which incorporates Nottingham Contemporary, Chatsworth, Derby Museum, and the Harley Gallery, Welbeck. Each will celebrate The Grand Tour by exhibiting both contemporary works and old masters.  PRESS ASSOCIATION Photo. Picture date : Wednesday March 16, 2016. Photo credit should read: Geoff Caddick/PA Wire

Actors are:- Lord Byron- Rob Lowe, Lady Elizabeth Foster - Lydia Bernard Brooks, Giorgiana Duchess of Devonshire- Emily Howe and Joseph Wright - George Boden.

Tourism and the wider visitor economy in Nottinghamshire showed a healthy growth in 2015 compared to the previous year, latest statistics* have revealed.

The number of tourists to the city and county increased by 4.4% to 34.26m in 2015 compared to 32.82m in 2014 whilst the value of tourism to the local economy increased by 4.5% to £1.680bn – up from £1.608bn in the previous year.

The number of full-time equivalent (FTE) jobs supported by tourism also increased by 445 in 2015 to 21,781 – up 2.1% from 2014 when 21,336 FTE jobs were supported by tourism.

The number and value of day visitors to Nottinghamshire showed the greatest increases in 2015 with 30.85m visitors to the city and county – an increase of 5% on 2014 – spending £1.083bn – up 6.1% on the previous year.

The value of overnight stays in Nottinghamshire also increased by 1.6% in 2015 to £596m compared to £587m in 2014.

Brendan Moffett, Chief Executive of Marketing Nottingham & Nottinghamshire, said: “The figures revealed in the STEAM 2015 report show there was a significant boost to Nottinghamshire’s visitor economy last year in terms of the volume and value of tourism.  34.26m visitors were reported as visiting the city and county – up by 1.44 million on the previous year.

“Tourism is a key economic driver for the county, creating £1.68bn in income and supporting 21,781 jobs.  The economic impact of tourism in Nottinghamshire has enjoyed positive increases year-on-year for the past five years, and tourism performance and the impact it has on the wider economy, is one of the key focuses for Marketing Nottingham & Nottinghamshire.

“We have continued to raise the profile of the city and county as a visitor destination, which has helped us to achieve such results, and we are delighted to see that the marketing campaigns carried out by Experience Nottinghamshire, and the excellent work done by our members in attracting a greater number of visitors, has resulted in this impressive year-on-year growth.

“A three-year ‘In Notts We Love’ Regional Growth Fund (RGF) funded campaign, which ran until March 2015, resulted in a £69.9m incremental spend and the generation of 1,293 jobs, which was almost ten times the initial targets set for the campaign by VisitEngland. The campaign included national advertising at London Underground stations, and in popular magazines and newspapers.

“A number of high profile events in 2015 also contributed to the excellent visitor economy results.  These included the Investec Ashes Series at Trent Bridge in August, an increase of visitors to the city for the first-ever October Festival, and season two of ‘The Grand Tour’, in which we worked with a number of key partners to attract cultural tourists to the region.”

Paul Southby, Chairman, Marketing Nottingham & Nottinghamshire, added:  “We are delighted to see that once again data revealed by the STEAM report shows a year-on-year growth in terms of the economic impact of tourism in the city and county. This clearly demonstrates the importance of tourism and the wider visitor economy in helping to deliver local jobs and support local businesses.

“We acknowledge the support of our members and partners with whom we work in collaboration, and the more we can continue to grow support from the private sector, the greater our impact in promoting Nottingham and Nottinghamshire in a competitive landscape will be in the future.”

For more information about Experience Nottinghamshire and the many tourist attractions, developments and events it promotes and supports, visit www.experiencenottinghamshire.com

*STEAM (Scarborough Tourism Economic Activity Monitor) report 2015

Posted on 15 November 2016

Comments (0)

Post a comment

Our monthly pick

Nottingham We Dig The Castle

We Dig The Castle: Unearthing Nottingham’s Archaeological Secrets Part Two

This blog is the second instalment of a two part blog. To read part one click here. Back in July I visited Nottingham Castle to find out more about the annual archaeological excavation ‘We Dig The Castle’. A partnership project between Trent & Peak Archaeology, Nottingham City Council and Historic England, this excellent scheme invites volunteers…

Your favourite places

Featured authors

  • Sarah Louise

    A very lucky marketeer in her dream job. Passionate about all things Nottinghamshire and firmly believes if you work really hard and are kind, amazing things will happen!

  • Kinga

    Addicted to music and learning languages. Loves reading, gardening, travelling and everything new media related.

  • Alistair

    Originally from Preston – but now calling Nottingham home – Alistair’s a St Helens rugby league fan who loves travel and music.

  • Natalie

    Proud to represent the county I grew up in. Travel loving devoted mum of two who carries a torch for the city’s unsung hero, Captain Albert Ball VC.

  • Sophie

    Writer and amateur local historian with an affection for English eccentrics. Returned to Nottingham in 2013, only to fall in love with the creative and cultural goings of the city.

Have a go...

unesco city of literature nottingham

Speak In Nottingham To Me – A Beginner’s Guide To Nottingham’s Dialect

Language is certainly one of our best creations. Without it, it would be difficult for us to coexist, establish communities and share feelings. Language makes it all easier and helps us work together and understand one another. Throughout history people always felt the need to find one universal language for all. Several attempts were made to popularise different languages…