Help showcase the Midlands to passengers from around the world

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The beautiful sights and attractions around the Midlands, which includes Nottinghamshire, could be showcased to international visitors at London’s Heathrow Airport.

Members of the public are being asked to vote for the region in a brand new competition in which it is competing with the North West, North East and Northern Ireland to secure £1m worth of free advertising at the airport with VisitBritain.

The competition is being run on Heathrow’s Facebook page which features a gallery of four stunning images of each region. The image representing the Midlands in the competition is Anne Hathaway’s Cottage near Stratford-upon-Avon (pictured above) and all you have to do is ‘like’ the picture before midnight on 4th August. If the Midlands wins, four advertisements showing the breadth and beauty of the region will then be shown across digital screens in all terminals at Heathrow from the end of August until the end of November.

Around 13 million passengers a year use Heathrow as their gateway to Britain’s regions. This 12-month advertising partnership with VisitBritain, worth £4 million, started in March and is designed to inspire passengers to explore further afield during their visit, or on future trips.

John Holland Kaye, Heathrow’s CEO said: “This competition is a fantastic opportunity for the public to really get behind their favourite region. We have been delighted with the first two rounds of adverts from the partnership with VisitBritain – the imagery from the GREAT campaign is breath-taking and demonstrates just how beautiful this country is and we’re excited to see which region comes out top as a result of this competition. We hope to see the people of the UK backing their region and look forward to welcoming the winner to Heathrow soon.”

Meanwhile, Joss Croft, Marketing Director at VisitBritain, added: “This round of advertising will encourage our international visitors to explore different regions of Britain. Home to the Lake Shakespeare’s birthplace and hugely popular Chatsworth House, the Midlands received 2.9 million international visits in 2013. If the region wins this competition, it will be showcased in all its glory to millions more travellers passing through Heathrow.”

To vote for the Midlands visit the Heathrow Airport Facebook page and ‘like’ the corresponding image.

Posted on 23 July 2014
Featured author: Catherine Allen Marketing Assistant

Arts fan, runner and cyclist who has been living in Nottingham for more than a decade. Loves real ale, craft beer, good food, travelling and sausage dogs.

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