Great Results for Robin Hood Campaign.
We’re proud to say that the 2010/11 Robin Hood campaign, in conjunction with Visit Britain (VB) and East Midlands Tourism (EMT) has been officially evaluated and has been an amazing success.
We can report back with thanks to all involved who helped us achieve some excellent key performance data. The website received over 98,000 unique visitors following its launch in April 2010 and achieved database growth/registrations of over 48,000.
Evaluations have taken place by both VB and EMT and the incremental spend from EMT is estimated at over £5 million into the local economy showing a Return on Investment (RoI) at around 26:1. Many thanks to all involved who helped us achieve this.