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Cricket fever returns to Nottinghamshire

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This summer, Nottinghamshire will be rolling out the red carpet again to welcome international visitors to the First Investec England v India Test Match (9 – 13 July 2014) and Royal London One Day Series International (30 August 2014), taking place at Trent Bridge.

With more than 80,000 tickets already sold, this major sporting event is a real coup for local tourism, and will have a huge impact on the local visitor economy.

Keith Laird, Head of Business Development, Experience Nottinghamshire, said: “Experience Nottinghamshire has been working closely with Trent Bridge, VisitEngland, Nottinghamshire County Council, Nottingham City Council, Rushcliffe Borough Council and Nottingham Hoteliers Association to ensure we have a coordinated tourism message for visitors to Nottingham who are here for the cricket. We also want to make sure the visitors make the most of their time in Nottinghamshire by promoting all of our local attractions and venues to them.

“Holding such prestigious international events in Nottingham provides an enormous boost to our local economy and we expect the impact to be worth millions to the local visitor economy.

“Hosting such major sporting events also helps us to put Nottingham on the world stage and, with TV audiences around the world expected to reach in excess of 500 million, it is a great opportunity to showcase our great city to the rest of the world.

“We are also working with our members and partners to put together a package of special offers and events to provide added value for visitors and to promote the services of local businesses.”

Nottinghamshire has a proud cricket tradition, and historic Trent Bridge is renowned as one of the best grounds in the country. Let us bowl you over with ideas of things to do in our vibrant city, steeped in history.

An event highlight for visitors and locals alike will be the popular Mela Festival, a weekend celebration of South Asian Culture through sports, music, history, art and cuisine which will coincide with the Royal London One Day Series International. As well as Mela, visitors can enjoy An Evening with Aggers & Swanny at the Royal Concert Hall and attend some cheerful beer festivals at Nottingham’s historic pubs, including Bails & Ales at Navigation Brewery and Craft, Cask & Cider at the Bell Inn.

Make sure to also take advantage of a selection of Test Match Offers, exclusive for ticket holders, during your time here. From discounts at many eateries and attractions, exclusive behind the scene experiences at Green’s Windmill and special cricket hampers from Delilah Fine Foods.

Visitors can plan their visit at www.experiencenottinghamshire.com/trent-bridge.

Tickets remain on general sale for the first two days of the Investec Test Match, available from www.trentbridge.co.uk and the ticket hotline 0844 8118711.

Posted on 24 June 2014

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    A very lucky marketeer in her dream job. Passionate about all things Nottinghamshire and firmly believes if you work really hard and are kind, amazing things will happen!

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